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| Aug & Sept-2009 |
| Toyota and Dentsu |
| A several day shoot over a couple of months -led to intensive research in Kentucky, Hamptons and NJ shore with Jamey Stillings (Sharpe & Assoc) |
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| Toms River NJ - Ramada Inn welcomed us. |
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| A friendly hotel, who helped us with a request to shoot inside one morning. |
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| IBSP proved to be a great place for dune shot. |
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| Jamey worked the phone while assts worked on grooming beach. |
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| Assts help with tech scout. |
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| 730 pm light on the dune. |
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| Jimmy handles much more than the MOHO. |
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| Model Employees getting last looks, thanks Paola and Shawnelle. |
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| June 2009 |
| Reebok & Jerome Ferraro |
| On location in West Orange, NJ - Jerome shoots for Gotham, Inc with Elizabeth Hasselbeck for NFL pregnant moms - who are fans of football. |
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| Safety issues taken care of, really. |
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| Crew manages lighting issues. |
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| The 3 of us, always have fun. |
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| 11.14.08 |
| EURO & LOTRIMIN |
| Jerome Ferraro and Euro/RSCG nail the Lotrimin Athletes Foot Cream ad, showcasing a SUMO wrestler from LA - Byamba, and a yoga/dance teacher - Sara. |
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| Byamba supports Stylist Gabrielle Rosenberg, Makeup Jane Choi, & myself. Photographer Jerome Ferraro - out front in studio at Bathhouse. |
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| Alex from EURO faces off against Byamba. |
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| 4.2009 |
| DIGITAS & CRESTOR |
| Jayne Wexler (jaynewexler.com & kevinschochat.com), and I flew to LA for a week to shoot Crestor on location for Digitas. We shot in studio , on location outside and at an artist studio. Great crew, very fun. |
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| Nima and I at Salerno studio. |
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| Managing set at Griffith Park. |
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| 70s look with vintage & wigs/stache . |
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| Mark and Jayne seeing the shot. |
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| G10 on location, gets it done, |
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| Piero, Joe and Ubaldo, assisting. |
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| John trying out the look. |
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| The hotel - hard to explain. |
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| 11.24&25.08 |
| COMPUTER ASSOCIATES - SEQUEL STUDIO |
| Andrew McCaul (kathybruml.com / andrewmccaul.com) spent 2 days shooting for CA, at driveinstudios. Good crew, great agency, all happy. |
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| Andrew & I present our props. |
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| 12.2008 |
| THE MARTIN AGENCY & HOOVER VACUUM |
| Jerome Ferraro & crew (John Robinson, Christina Kretschmer, Jane Choi, Tomo, and others!) convened at Bathhouse studios for a week of sets and neat freaks. |
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| Ragdoll kitties on set, and drawings by Jeromes mom. |
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| Thanks to Bathhouse for all their help with equipment and studio space. |
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| John Robinson brought in Aztek papers and custom made mouldings and treatments. |
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| Christina Kretschmer hand selected specific looks for the 6 Neat Freaks. |
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| Sams Club & Master Card |
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BA-Reps(www.ba-reps.com) /Jerome Ferraro (jeromepix.com) is an amazing photographer to work with , and she made this shoot all come together visually,
in both Miami and NYC.
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| On location in Ft Lauderdale, we pulled together a perfect location, fun models and Sams Club's well known super globe. Location wise, homeowners associations can be tricky! But it all worked out great. |
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| Back in Brooklyn, we found this great looking kid , and transformed Brooklyn Studios into a bath/living room, hanging this huge TV up on a wall with a rig system out their window. |
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| Another shot from the campaign, we found this great looking guy to set up in front of released row houses. |
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| Back in NY, we rented this huge home on a terribly rainy night in NJ. This stair case helped frame this shot & hot dog griller. |
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| Jerome refreshes between shots. |
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| Joe handling our tech needs. |
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| Dec/Sept/June 2007 |
| SaatchiX & Walmart apparel shoots |
| BA's (www.ba-reps.com) Matt Hranek & I took on this quarterly shoot, working with 35 + people per day, 2 mohos, 8 vans, endless personal cars, 15 locations in LA over 15 shoot days (Below), 4-6 models per day. |
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| Early call times in LA to avoid traffic, enjoy best sun. |
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| By early morning each day, we were fully unloaded. |
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| Parking was an immense part of job, getting 2 mohos, 8 vans, props, wardrobe, tents, catering, personal cars, and golf carts, all in. |
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| Although we mostly shot at houses and Balboa park, we did make it to one beach house that had a 50 ft drop from their front lawn. |
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| Luckily there was a tram to help out as we brought down our own boulders, grasses and logs - for set design. |
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| Crafty was a huge part of our days, not only supplying breakfast, but also smoothies, special coffees, vitamins, energy drinks and so on. |
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| Golf carts really helped out at the park locations as people movers and equipment carriers. |
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| Of all the motorhome drivers, Calvin! is the most amazing guy - always ask for him through Quixote. |
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| Matty is really a great friend and amazing photographer. |
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| Many houses and location searches later, we ended up at some of the finest places. |
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| Plenty of fun after shoots. |
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| Mark, well , we love him. |
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| Reggie , hair stylist,excellent. |
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| Wyman rocked as part of Neils team. |
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| We appreciate the catering, they really help keep people strong and happy throughout the day. |
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| Sasha in production training. She liked the Viceroy while visiting for the day. |
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| Brazilian court took care of us in Palm Beach. Here i am sneaking a break pool side. |
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| The weather was windy in Palm Bch, but we found a great house with a golf course hole privately owned in the back yard, and private beach property out front. |
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| June 2007 |
| SaatchiX / Walmart and Lake Tahoe |
| This shoot was our fist job with Saatchi. We jumped in and found out how much we loved working with this crew and agency. Tahoe was not an ideal production location, but the locations were amazing. And the weather was great. Most crew came from SF, LA and NY. |
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| Working with Matt is a blast. |
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| The Hyatt in Incline Village, really fun. |
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| Mark brings digital , again. |
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| A tremendous tree is found by props. |
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| Daniel and I, at White Wolf. |
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| Mohos from Sf and wardrobe preview. all in the middle of Squaw. |
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| We made snow; Jamie and Mungai did.. |
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| Nevada Museum proves to be cool and modern. |
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| We shoot rooftop, on a beautiful day. |
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| After a long day,we enjoy sunset. |
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| The Hyatt beach really was pretty cool. |
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| Feb-March 2007 |
| Target Back to School Catalog |
| We helped manage 500 + products arrive LA using a local warehousing company. Target's agency, Wieden & Kennedy helped oversee the product inventory. We received, logged in, organized and drove all to Quixote, then returned all, over the 3 months. We took over Quixote for a month, then finished up at 5th and Sunset for additional shooting. 3 studios going full time, 3 photographers and a lot of products. |
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| 6 sets built over 3 shoot days. Each time one was shot, the set flopped itself to become a different set. |
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| The sets were pretty elaborate, needing to incorporate specific items and colors, and multiple designers working on ideas. |
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| Quixote transformed from raw space to a set shop and prop storage facility. |
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| The idea of a gigantic pillow consuming a room, offerd a warm resting place. |
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| We couldnt receive all the equipment actually requested by the designer, but it still looked cool. |
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| The crew and photographers got along great, Hollar! , thanks you guys, for playing nice. |
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| After the elaborate set shooting was done, it was back to more simplistic product shot o white. It looks easier than it is!This lasted weeks with 3 photographers / Zack Scott & Reimers + Hollar |
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| A basic transition to one set up sort of looked like, using target products on a custom made acrylic white flooring. We had one photographer shooting sets like this, then 2 still life/ product photographers at another studio. |
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| LA, as i saw it out my window. |
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| May 2007 |
| Dockers in SF |
| With Hugh Stewart on board here, shooting at an ad agency, then through the night at Pres A Vi (George Lucas restaurant) and Marios. We then had the day off before we rounded up for this amazing last shoot in Tiburon, for a beautiful sail. |
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| On location in Tiburon/SF for Dockers in May 2007. |
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| Hugh Stewart with Judy Miller, Inc shoots on our rented 52 ft sailboat. |
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| John Kent, local scout, managed the locations in SF, including Marios, Pres A Vi and Street shots in North Beach. |
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| Kelly from LA, handled the extensive wardrobe needs. |
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